Loida is a co-founder of Le Monde International School, Public Charter of Norman, Oklahoma. She was charged with leading a team to create a language immersion school, one of the first of its kind in Oklahoma. Loida serves at the Executive Director of the American Red Cross for South Central and Southeast Oklahoma. Additionally, prior to coming to the American Red Cross, Loida was the Director of Administration, Strategy and Business Operations for the University of Oklahoma Athletic Department. She played a key role in communications between the athletic department and OU fans. Loida worked in the athletic department for over 12 years. During her time at the OU, Loida also oversaw all events at the Lloyd Noble Center including the Twister Relief concert at the Gaylord Family Oklahoma Memorial Stadium, one of largest concerts held in the state of Oklahoma following the May 2013 tornadoes in central Oklahoma. She also served on the University’s Emergency Preparedness team and assisted as a building safety coordinator during her time as the Director of Events. Loida currently serves as a commissioner for social services for the City of Norman, OK.
Loida received her BS in Business Administration at the University of Tulsa in 1998 and MS in Sports Administration from the University of New Mexico in 2001. Her career experience also includes working at the University of Illinois at Chicago as the Assistant Athletic Director of External Affairs.
Loida is married to Jeff Salmond and has four children, Taylor, Tyson, Tinley, and Troy and resides in Norman, Oklahoma.